Out of Our Minds: Learning To Be Creative

« Back

Out of Our Minds: Learning To Be Creative 


by Ken Robinson

There is a paradox. Most children think they’re highly creative: most adults think they’re not. What happens to them as they grow up? Throughout the world, companies and organizations are trying to compete in a world of economic and technological change that is moving faster than ever. They urgently need people who are creative, innovative and flexible. Too often they can’t find them. Why not, and what should be done about it? Out of Our Minds addresses three vital questions for everyone who has a serious interest in creativity and innovation.

Why is it essential to promote creativity? Organizations everywhere are concerned as never before with promoting creativity and innovation. Why is this so important?

What’s the problem? Why do so many adults think they’re not very creative (and not very intelligent)? How do we lose the confidence to be creative?

What should be done? Is everyone creative or just a select few? Can creativity be developed? If so, how?

This groundbreaking and inspirational book argues that organizations everywhere are trying to fix a problem that originates in schools and universities. Many people leave education with no idea what their real creative abilities are. In a powerful and original way, he says why this is and what organizations and individuals can do immediately to recover their creative talents. He argues too for radical changes in how we should think about our own intelligence and creativity- and in how we should educate our children and each other to meet the extraordinary challenges of living and working in the 21st century.